Job Description
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Global Product Marketing Manager
48077
8/7/25
Southco, Inc.

About the role

The Product Marketing Manager is responsible for driving growth and innovation across an existing broad product portfolio, with a focus on identifying unmet market needs and optimizing the return on the current portfolio of products. 

The Product Marketing Manager leverages strong customer and market connectivity to establish the product vision and drive the product promotion strategy while ensuring that sales, product management, and operational strategies are aligned to generate profitable product line growth.  The product marketing manager works directly with the product managers to optimize the existing product portfolio as part of a comprehensive product roadmap. 

What you will be doing

  • Product portfolio strategy: Responsible for development of the product promotion strategy for a broad portfolio of products.  Develops and maintains detailed product road maps for all assigned products.  Performs extensive voice of the customer exercises to assess market needs not only for assigned products, but for adjacent products in any target market.  Combines feedback from voice of the customer activities with input from Southco’s sales teams to identify new products to serve global customer needs and maintain competitive leadership.  Provides direction to the regional teams responsible for the development of modified or customized product to balance immediate customer needs with the optimization of product platform opportunities.   Identify market pricing required for product success within each region, market, and channel.  
  • Competitive Intelligence: Spearhead competitive intelligence efforts by fostering acute awareness of competitor activities. Responsibilities include planning, consolidating, and supervising intelligence gathering; initiating product performance benchmarking; analyzing competitive market and channel strategies; and monitoring and assessing new competitive threats.
  • Lead the assessment and rollout of OEM-driven products to expand product lines. Develop and approve specifications for new product development of line extensions and industry specific products. Gather and analyze customer and market feedback, both directly and through sales/marketing teams, to create marketing specifications and contribute to regional business plans. Define, develop, and/or approve training materials and sales tools (catalogs, print assets, demo panels, web content) for new products. Provide guidance to marketing communications and e-commerce teams.
  • Drive Strategic Alignment: Work collaboratively with the executive and regional leadership teams (Managing Directors, Commercial Directors, Business Development Management, and Senior Operations Management) to drive an sales and manufacturing alignment with the product strategy, ensuring that functional, regional, and operational goals are aligned to optimize Southco’s resource deployment and long-term growth and profitability
  • New product portfolio monitoring & regulation: Monitor and assess the performance of newly launched products including service level analysis, quality and profitability analysis.  Advise Product Management on pricing for new products, including regional and channel specific pricing, consistent with strategic business objectives and competitive market positioning.  Define corrective actions where appropriate to ensure optimization of quality, delivery, cost, and margin

About you

  • Bachelor degree in Product Marketing with some technical background
  • Minimum five years of experience in product marketing, sales, or engineering.  
  • Solid leadership and problem solving capabilities. Ability to lead across functional and geographic boundaries.  Strong  communication skills and influence capabilities.
  • Ability to perform complex business analysis 

How will we reward you

Southco provides a comprehensive and competitive benefits program.  A few highlights include medical, dental and vision programs for you and your eligible dependents. 

  • Competitive pay and development opportunities
  • 10 company holidays, 2 floating holidays, 3 weeks of Paid Time Off to start with regular increases based on years of service
  • Health benefits for you and your dependents will become effective on your start date
  • Company-paid short and long term disability, life insurance, and mental health resources
  • Exceptional retirement savings programs: 
    • 401(k) Plan with 15 core fund options plus other allocation options
    • Company match of $.50 on the dollar up to 6% of your total contributions up to applicable IRS limits, and a 2% company-paid contribution on your total compensation
    • Company provided retirement income via Employee Stock Ownership Plan (ESOP), an opportunity to share in the success of the Company

 

Southco is an equal opportunity employer.  Accordingly, Southco will not discriminate against any employee or applicant for employment on the basis of age, sex, race, color, veteran status, sexual orientation, national origin, religion, disability, or other protected status recognized by state or local law.  Southco will be guided by this policy in all areas of concern to employees, including recruitment, hiring and discipline.
Information at a Glance

Southco is the leading global manufacturer of Engineered Access Hardware with manufacturing and engineering facilities in the Americas, Europe and Asia Pacific regions. From quality and performance to aesthetics and ergonomics, we know small touches make a big difference. The people of Southco are passionate about connecting with our customers to create innovative engineered access hardware solutions aimed at enhancing the "touch points" of our customers' products. With unrivaled global supply and support, innovative products and dedicated people, Southco provides customers throughout the world with the broadest line of high quality Access Hardware Solutions on the market today for applications in the Networking, Telecommunications, Computer, Automotive, Aerospace, Mass Transit, Off-Highway/Construction, RV/Caravan, Industrial Machinery, Marine and HVAC industries.

Benefits we offer our employees:
·    Generous time off – starting at 3 weeks of annualized PTO (first year is prorated based on start date), 9 company holidays plus 2 floating holidays
·    401(k) Savings and Investment Plan – Company makes automatic 2% contribution of eligible pay plus matching contributions of 50% up to the first 6% of eligible pay you contribute.
·    Employee Stock Ownership Plan valued at approximately 4-6% of eligible earnings which includes dividend payments after 3 year vesting period
·    Medical, Dental, Vision, Flexible Spending and Health Savings Accounts (HSA) beginning first day of employment; company funds a portion of HSA for high deductible health plans
·    Company paid Life & Disability Insurance including: Short term, Long Term, and Life
·    Great Tuition Reimbursement program to support undergraduate or graduate programs available to all employees

You may apply for this position online by selecting the Apply now button. Southco provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Southco complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment.